About Digital Marketing:

In today’s world of modern technology, there is no denying fact that online marketing or digital marketing is on high demand. Digital marketing has grown from a mere dubious trend to a significant influence. Earlier, digital marketing courses were considered as mere modules among the plethora of other marketing courses, but now the scenario is different, especially in digital India. In both professional and academic curriculum’s, this course has now appeared as a standalone subject in its own field. Digital marketing is something, which plays an important role in every marketing field such as PR, media and communication.


Few reasons for Digital Marketing to exist:

Find direction

Companies without a digital marketing strategy don’t have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. In today’s digitized world, people are increasingly becoming dependant on digital platform to access easiest way of services.


Understand online market share

Customers’ demand for online services should not be underestimated.  The dynamics will be different to traditional channels with different types of customers’ profiles and their habits & behaviour, competitors, propositions and options for marketing communications. With the fast expansion of smart phones, mobile marketing is the most contemporary way of data dispersal that is also today’s basic correspondence channel. These smart phones have turned into the main part of our life that 80% of grown-ups in India dependably have their mobile devices within their reaching distance.


Don’t give in

If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!


Ensuing powerful online value proposition

A clearly defined online customer value proposition will help to differentiate company’s online service encouraging existing and new customers to engage initially and stay loyal.


Knowing customers & fine-tuning

It’s often said that digital is the “most measurable medium ever”. Google’s Analytics and similar will only express volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.


Focus on integration

It’s all too common for digital marketing activities to be completed in silos whether that’s a specialist digital marketer, sitting in IT or a separate digital agency. It’s easier that way to package digital marketing into a convenient chunk. But of course, it’s less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.


Less manpower & more effectiveness

A good Digital Marketing professional can be very effective than a group of direct marketing team. So organizations can save resources.


Always available & go beyond

It’s wise to promote products & services as the digital medium stays online. It can give seamless access anywhere in the world with 365 days availability in any network to view, share, buy, transact etc.

Eligibility: Any graduate passionate in marketing or any professional who is willing to grab the scope in this vast area of modern digitized world.

Duration: 80 hrs of delivery with hand-on experience in implementation.

Certification: Certificate is the tool to recognize you as Digital Marketing professional, so we’ll provide certificate from ANTS in association with NASSCOM. We can also assist you to get certification Google AdWord.

Fee: Best fee guaranteed as we charge considerably lower than others

Delivery Type: Class room session

Other services: We assist placement to students after successful completion of the course.


Faculty profile: Our trainer has in-depth expertise in respective field & is highly qualified.

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